Why Your Support Team Should Own the FAQ Page
The FAQ nobody reads
Most FAQ pages are written once by marketing and never touched again. Meanwhile support agents answer the same five questions all day, in language that actually works.
Pull your top 10 tickets from last month
Turn each into a question, word-for-word how customers ask it
Answer in the same words your agents use in chat
Link straight to the relevant doc or form
Revisit quarterly, not never
The result: fewer repeat tickets, and a page that sounds like a person wrote it.